5 cultural trends in 2023 for the construction industry

Many things have changed after the Covid period that has affected all industries across the US. Similarly, a huge paradigm shift has been noticed in the culture of the construction industry in Seattle as well as across the country. The press release is for indicating the 5 major cultural changes in the construction industry.

Cultural Trend#1: Pursuit of Meaningful Work

The pandemic effectively showed employees that they can get the work done in their PJS (the ones working on computer, of course). This is why a sense of work accomplishment is a must for the employees especially working the back rooms. This is particularly why the construction industry is losing skilled labor all the time. As per research conducted by United Seattle, a staggering 69% of employees are looking for a job switch all the time.

Cultural Trend#2: Value of Workplace Environment

The first trend is more related to office related workers like managers, designers and planners. However, a major portion of a construction company are the physical laborists. Work environment for them is of utter importance that brings in diversity, continuous education and safety at the same time. These workers did not have a big chunk of work from home experience because their tasks cannot be performed in the comfort of their home. Furthermore, a feeling of inclusion is required for the employees to feel connected with those running the company from the office. As per research, 72% of employees emphasize the importance of being part of a workplace community.

Cultural Trend#3: Leader Fatigue

Supervisors play an all important role in the construction industry. It is their job to ensure conformance with laws and building codes. However, it is also their job to ensure safety and job satisfaction of the workers. Balancing this act is more mentally fatiguing and usually forgotten by the higher ups. As a result more than half of supervisors in the construction industry report having acquired additional responsibilities after the pandemic, leading to higher anxiety and increased chances of burnout.

Cultural Trend#4: Rise of Gen-Z

A new breed of workers have started pouring into the construction market known as Gen-Z. They are at time so disconnected with the higher echelon that the leaders don’t even know their lingo. This new generation also consider themselves to be all-rounder and acquire more knowledge than people in the company with more experience. Their generic feeling at the work place is that they are under-valued, under-utilized and not appreciated as much as they should be.

Cultural Trend#5: Awards Still Matter

Given construction industry employees' longing for a sense of belonging and connection, companies have the chance to elevate recognition and construct a sense of community by means of symbolic awards. When executed properly, symbolic awards bolster an employee's bond with their team, supervisor, and the entire company. The employee of the month or digger of the month, still matters!!

To conclude, the changing dynamics of construction industry culture in 2023 are shaped by employees' quest for purpose, connection, and acknowledgment, while leaders contend with burnout. Construction companies and subcontractors must adjust by nurturing a feeling of mission, community, and appreciation to effectively retain and engage their employees.

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